Birmingham International Speakers (BISC) held only their second Zoom based meeting on Wednesday 10th June with coaching and tips on speeches of persuasion.
We consider public speaking as involving relatively new communication skills but we went back as far as Aristotle to understand the power of crafted speeches, especially if you want the listeners to agree with a point of view.
Some 12 members attended and we also welcomed several guests.
Aristotle at the Academy |
Aristotle’s “Three Musketeers” for the persuasive speaker are logos, pathos and ethos. That is, the appeal to reason, the appeal to emotion and the appeal based on the moral character of the speaker, respectively.
The success of Aristotle’s techniques may be judged by the fact that his work Rhetoric remained the standard text on the subject for centuries. Or perhaps it may be judged by the achievements of his pupil Alexander, whose leadership skills enabled him to conquer most of the then known world.
We cannot promise to help you build an empire but we can help you to build your confidence and develop your leadership skills.
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